eBay has over 5 million registered users in their online marketplace community in Australia alone. eBay provides a safe trading marketplace for us, but eBay is also very competitive.
Luckily there are plenty of ways to use the Internet to drive more traffic to your store or eBay listings.
Here’s one of the easiest!
Using a website to promote your eBay listings
Blogs are a great marketing tool.
Blogging began as a way for individuals to write public daily journals, or have an on-line diary for the world to see. Overtime for many, they became enormously popular and started showing up in searches on search engines, so the marketing sector jumped on the benefits of blogging. There are many free sites where you can start your own blog. If you have knowledge in a certain area, start a blog and talk about it. Your blog doesn’t have to be about your eBay store, but it helps drive traffic there if that is your goal.
The purpose of a blog is to create a place on the internet to promote your website and drive traffic to it, to communicate with your customers and target audience, as well as to network with others in your field. Post intelligent, useful information about your topic and then put a plug in about your business. Give away tidbits of information for free, and then can post a link to your site, blog, or specific products that you sell. Encourage interest in the products you sell in your eBay store and provide a link.
Your blog posts will come up on search engines. You can go on the internet and use material that others post just be sure to give credit to the author and publication if you use an excerpt form someone else’s work. It’s always best however to use original content so you become the expert and not just use your platform to promote someone else!
You can also use a blog as a mini-website and add your affiliate links, Google Adsense, and other advertising to create a passive stream of income. It is important that you write on it regularly, at least 3 times a week, to keep it updated and keep fresh info going to the search engines. You should also seek out other blogs that are in your same industry or niche, and and leave comments, and leave your website or blog address, it is imbedded in their code and you are spreading yourself around the internet – FREE advertising. When leaving comments, be sure to read the post and leave an insightful comment, not just comments like “Good article.”
If you find a blog you like, offer to write a guest post for them, more free advertising. Just make sure you are offering quality, intelligent information and then add a link to your site or your blog at the end, in your signature. Your “give” is the article, your “take” is where you leave your links in your signature.
Every eBay seller should have a blog dedicated to their eBay business. Do you? Share yours below and we can start us a fantastic networking list.